In this Gamasutra article, entitled the Cake is Not a Lie: Designing Effective Achievements, Lucas Blair discusses three kinds of orientation for players based upon the research of Deci, Lepper, and others: goal orientation, performance orientation, and mastery orientation. Lucas recommends the following best practice: “For complex tasks requiring creativity or complicated strategies try to [...]
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Antin and Churchill (2011) have published a brief paper from the CHI 2011 conference on badges in social media. The authors deconstruct badges and present five social psychological functions for badges in social media contexts: goal setting, instruction, reputation, status/affirmation, and group identification. Read the paper here.